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The REX Story..
In 2000 POS International, Inc.  identified a growing trend in retail to offer Gift Cards, Prepaid Cards, Stored Value Cards and Store-Credit Cards . We determined, based on feedback from our existing clients, that there was a problem with the Gift Card Industry, in that, store owners who were offering Gift Cards were loosing the benefits of using their Gift Cards because their existing gift card software providers were pelting them with charges; Signup Fees, Per Swipe Fees, Monthly Fees, Account Fees, etc.  Not to mention, the additional insult of having to wait DAYS to get those sales dollars into their business.   We felt there was a better way!  So we developed and released our GCeXpress.lite Gift Card tracking software.   The software was targeted to single location retail stores.  It directly addressed the shortcomings of the existing Gift Card Software (mostly provided by credit card processors) by eliminating Per Swipe Charges, Monthly Fees, Account Fees and the like, AND the Gift Card Sales dollars generated NEVER leaves the business. GCeXpress.lite  was well received by both old and new clients, alike.  But it was limited to a single location, not very useful or saleable to multi-store enterprises.  It was then that we decided to make a change.  We decided that the follow up product had to be multi-location capable.  We also added Customer Reward, Membership and Loyalty tracking.  We called it REX.net.  The REX.net software, being multi-location, required that it use online databases located in online data centers.  This meant the continuing expense of leasing and maintaining online servers.  Yes, we could have done it in our back rooms, or garage, but for a point of sale application, UPTIME and SECURITY are paramount, so we ruled this out.  It also meant that we would now have to charge our clients monthly as well.   But in analyzing the existing Gift card market we still wanted to set ourselves apart. 

 
Let's BREAK some RULES..
We looked closely at the Gift And Loyalty software markets, and wanted to position ourselves as the "RULE BREAKERS", in that industry.  So we set out to BREAK the FOLLOWING RULES:
  1. INEXPENSIVE SOFTWARE.  EVERY other Gift And Loyalty software manufacturer, charges a lot for their software and they license it BY USER!  Our approach is LOCATION based, you may use the software at as many terminals as you wish in each location for the same low price.  We charge a nominal Installation fee per location.
  2. NO SWIPE FEE.  Most other Gift And Loyalty software manufacturers incorporate both a monthly fee and a per swipe fee. No per Swipe fees, EVER.
  3. PRICE LEADER.  Our standard monthly fees start at the same or less that our competitors, but then it can be further reduced with our REWARDS REWARDS© program to as little as $6.00/month for Gift Cards Only or $12.00/month for Gift Cards with Loyalty.
  4. NO TEASER.  Most other Gift And Loyalty software manufacturers want to get their customers HOOKED by offering the first 3 months free or at a reduced rate.  We break that rule by charging FULL PRICE for the first 3 months, but allowing our clients to get a reduced monthly fee FOREVER AFTER!
  5. REWARDS REWARDS©.  Other Gift And Loyalty software manufacturers only want to sell software to customers, they don't really believe in what they are selling. We "Practice what we Preach".  We are the only Gift And Loyalty software manufacturer that rewards our own clients. Instead of asking for customer satisfaction testimonials, we REWARD our clients, by reducing their monthly fee FOREVER, just for spreading the word about our product.
  6. NO BS.  We don't have any special requirements, forms to fill out, or gimmicks, users are AUTOMATICALLY part of our REWARDS REWARDS© program.  We have straightforward pricing for both single and multi-store enterprises. 
  7. WE DO THE INSTALL.  To make sure that YOU get things setup 100% we do the installation remotely.  Click here for installation details.
What about RESELLERS?
We have enjoyed great relationships with the resellers of our other Point of Sale products and knew we had to be able to position our product correctly so that resellers could work with their local clients.  So, if you are a reseller please contact us for details.
 
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